The wild world of cryptocurrency, while brimming with innovation and opportunity, also harbors a darker side: scams. Among the most insidious is the “pump and dump” scheme, a tactic as old as markets themselves, now thriving in the digital age. As the crypto market matures and attracts a wider audience, these scams are becoming increasingly sophisticated, often leveraging the influence of celebrities and online personalities. Want to know how to spot and avoid these traps? Let’s dive into a recent high-profile case that sent shockwaves through the crypto community.
The Influencer’s Deception: Ben Phillips and the Safemoon Saga
Imagine trusting a popular online figure, someone with a massive following, to guide you in your crypto investments. Sounds like a dream, right? Unfortunately, for many investors in Safemoon, it turned into a nightmare. Ben Phillips, a well-known internet personality with a significant social media presence, found himself at the center of a storm when he was exposed for allegedly being a key player in a pump-and-dump scheme involving Safemoon, an altcoin project on the Binance Smart Chain (BSC).
The exposé came from none other than YouTube investigator Stephen Findseisen, famously known as Coffeezilla. In a video released on April 13th, Coffeezilla detailed how Phillips, the former head of Safemoon’s crypto marketing team, allegedly used his influence to artificially inflate the price of Safemoon while secretly selling off his own holdings for massive profit. This revelation, sparked by a whistleblower, sent ripples of anger and disappointment through the crypto community.
Phillips, who ironically runs a joke YouTube channel, publicly presented himself as a staunch supporter of Safemoon. He frequently tweeted bullish sentiments, using phrases like “diamond hands” and urging his 749,000 Twitter followers to “buy the dip.” He cultivated an image of unwavering faith in Safemoon, all while allegedly orchestrating a massive sell-off behind the scenes.
The Telltale Wallet: Unmasking the Scam
So, how did Coffeezilla uncover this alleged deception? Ironically, it was a seemingly innocuous act by Phillips himself that provided the crucial evidence. In a moment of perhaps misplaced confidence, Phillips publicly shared his crypto wallet information, supposedly to receive tips from his followers – a request to ‘get him Starbucks’. This seemingly casual act proved to be his undoing.
By making his wallet address public, Phillips inadvertently opened his entire transaction history to scrutiny. Coffeezilla and his team seized this opportunity, meticulously analyzing Phillips’ wallet activity. The detailed analysis, documented in a comprehensive Google Doc, revealed a stark contrast between Phillips’ public pronouncements and his private actions.
Coffeezilla’s investigation revealed a disturbing pattern:
- Early Dumping Intentions: Even from the early days of Safemoon, when Phillips joined the project, evidence suggests an intention to sell off his holdings quickly.
- Massive April Sell-off: Phillips’ largest sales occurred in April, precisely when he was projecting the most bullish public image about Safemoon.
- Contradictory Public Stance: Phillips publicly criticized those who sold Safemoon, labeling them “loose hands” and “whales,” even as he himself was engaged in a massive sell-off.
To visually demonstrate this discrepancy, Coffeezilla created a compelling graphic illustrating Phillips’ selling activity juxtaposed with his bullish tweets.

As Coffeezilla pointed out, on March 29th, Phillips tweeted, “F*CK LOOSE HANDED #SAFEMOON #DOGE WHALES,” while simultaneously preparing for an $8.8 million selling spree in April. This pattern of publicly praising Safemoon while secretly selling became a recurring theme in Phillips’ actions.
Coffeezilla further strengthened his case by including screenshots of Phillips’ misleading tweets, chronologically arranged, alongside detailed transaction data from BscScan, showcasing the extent of his alleged dumping activity.
The Million-Dollar Deception: Quantifying the Profit
Ultimately, Coffeezilla’s investigation culminated in a calculation of Phillips’ estimated profit from the alleged scheme. The numbers are staggering:
- Initial Investment: Phillips purchased Safemoon on PancakeSwap for approximately $4 million.
- Total Sales: He sold Safemoon worth a staggering $16 million.
- Estimated Profit: After deducting his initial investment, Phillips allegedly profited roughly $12 million from Safemoon.

This alleged $12 million profit, according to Coffeezilla’s investigation, represents the potential losses suffered by unsuspecting investors who bought into Safemoon based on Phillips’ endorsements and misleading pronouncements.
What is a Pump and Dump Scheme, and How to Avoid it?
The Ben Phillips Safemoon case serves as a stark reminder of the dangers of pump and dump schemes in the crypto market. But what exactly is a pump and dump, and how can you protect yourself from falling victim to these scams?
A pump and dump scheme is a manipulative tactic where fraudsters artificially inflate the price of an asset – in this case, a cryptocurrency – through false and misleading positive statements. Once the price is “pumped” up, the perpetrators “dump” their holdings at the inflated price, leaving unsuspecting investors holding worthless assets as the price crashes.
Here’s a breakdown of how it typically works:
- The “Pump”: Scammers spread false or misleading positive information about a cryptocurrency, often using social media, online forums, and paid promotions. They may create hype and FOMO (Fear Of Missing Out) to attract new investors.
- Celebrity/Influencer Endorsements: As seen in the Safemoon case, scammers often enlist celebrities or influencers to promote the cryptocurrency, lending an air of legitimacy and trustworthiness to the project.
- Price Inflation: As more people buy into the hype, the price of the cryptocurrency starts to rise rapidly. This artificial price surge is the “pump.”
- The “Dump”: Once the price reaches a peak, the scammers, who hold a significant amount of the cryptocurrency, sell off their holdings, taking massive profits. This sudden sell-off causes the price to plummet – the “dump.”
- Investor Losses: Investors who bought in during the pump are left holding assets that have lost significant value, often resulting in substantial financial losses.
Red Flags to Watch Out For:
Protecting yourself from pump and dump schemes requires vigilance and critical thinking. Here are some key red flags to be aware of:
- Unrealistic Hype: Be wary of cryptocurrencies that are heavily promoted with exaggerated claims of guaranteed profits or revolutionary technology, especially if the hype is driven by social media buzz and influencer endorsements rather than fundamental value.
- Lack of Transparency: Legitimate crypto projects are typically transparent about their team, technology, and roadmap. Be cautious of projects that lack clear information or have anonymous founders.
- Sudden Price Surges: Unusual and rapid price increases, especially without any significant news or development, can be a sign of artificial price manipulation.
- Low Liquidity: Pump and dump schemes often target cryptocurrencies with low liquidity, making it easier to manipulate the price. Check the trading volume and market capitalization of a cryptocurrency before investing.
- Pressure to Buy Quickly (FOMO): Scammers often create a sense of urgency, urging investors to buy quickly before “missing out.” Resist the pressure and take your time to do thorough research.
Actionable Insights for Crypto Investors:
So, how can you navigate the crypto market safely and avoid becoming a victim of pump and dump schemes?
- Do Your Own Research (DYOR): Never invest based solely on hype or influencer endorsements. Thoroughly research any cryptocurrency before investing. Understand the project’s technology, team, use case, and tokenomics.
- Look Beyond the Hype: Focus on the fundamentals of a cryptocurrency project rather than just the price and social media sentiment. Evaluate its long-term potential and real-world utility.
- Be Skeptical of Guarantees: Remember that cryptocurrency investments are inherently risky. Be extremely wary of any project that promises guaranteed returns or easy profits.
- Diversify Your Portfolio: Don’t put all your eggs in one basket. Diversifying your crypto portfolio across different projects can help mitigate risk.
- Use Reputable Exchanges: Trade cryptocurrencies on well-established and regulated exchanges. Avoid smaller, less reputable exchanges, as they may be more susceptible to manipulation.
- Follow Reputable Analysts and Researchers: Stay informed about the crypto market by following credible analysts and researchers who provide objective and unbiased information. Coffeezilla, in this case, is a prime example of a researcher exposing scams and protecting investors.
Conclusion: Stay Informed, Stay Safe
The Ben Phillips Safemoon saga serves as a crucial lesson for all crypto investors. It highlights the importance of critical thinking, due diligence, and skepticism in the often-unregulated world of cryptocurrency. While the promise of quick riches can be alluring, it’s essential to remember that “if it sounds too good to be true, it probably is.”
By understanding the tactics of pump and dump schemes, recognizing the red flags, and following sound investment principles, you can significantly reduce your risk of falling victim to these scams and navigate the crypto market with greater confidence. Stay informed, stay vigilant, and always prioritize your own research over hype and influencer endorsements. Your financial security depends on it.
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