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Exclusive Adidas NFTs Launch on Sui for Xociety Game
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Exclusive Adidas NFTs Launch on Sui for Xociety Game

Get ready, gamers and crypto enthusiasts! The worlds of high fashion, cutting-edge blockchain technology, and immersive gaming are colliding in an exciting new.

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Adidas remains committed to the metaverse, launching NFTs as other brands exit As interest in NFTs and the metaverse has cooled, many companies that ventured into these digital spaces are stepping back, with key figures either exiting or shifting their focus. A recent high-profile withdrawal includes the termination of Starbucks Odyssey's Web3 project. Adidas is bucking this trend by staying active in the metaverse through its recent partnership with the move-to-earn application STEPN. They have launched 1,000 NFTs representing Adidas sneakers on the Solana blockchain. These digital assets, necessary for participating in STEPN’s reward-earning activities, debuted at 10,000 GMT each, or approximately $2,400 at current exchange rates. Evgeniy Medvedev leads Adidas' efforts in Web3, bringing experience from his previous role at NFT company Rarible. Meanwhile, the brand was also featured in "Crypto The Game," a Web3 survival game show in which Adidas tracksuits were up for grabs in a special challenge. Justin Sun, founder of TRON, has been in the news for a new music release—a collaboration with famed composer Hans Zimmer. This comes amid legal scrutiny from the SEC, which is pursuing Sun for alleged securities violations. The collaboration, described as a landmark union of blockchain and musical creativity, was inspired by a detailed conversation between Zimmer and Sun early last year. In other industry news, Bitcoin’s digital art sales surged to around $24 million just before halved, significantly outpacing Ethereum. Meanwhile, PayPal is making changes. Effective May 20, it will exclude NFTs from its Purchase Protection Program. Additionally, the NFT marketplace Magic Eden is gearing up for a new partnership with the blockchain Base on April 25. Lastly, the controversial end to "Crypto The Game" saw one participant leave with 80 ether.
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Adidas Defies Metaverse Exodus: Doubles Down on NFTs as Other Brands Retreat

Is the metaverse losing its shine? You might think so. We’re seeing big names pump the brakes on their Web3 adventures, and the.

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Adidas
Crypto News

Adidas Enters the Metaverse: Unleash Your Digital Persona with AI Avatars and Ready Player Me!

NFT Utility and Beyond: While the article doesn’t explicitly mention NFTs in this avatar creation, Adidas’s previous NFT ventures and early access for.

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Adidas Declares the Originals NFT Collection With Punks Comics Gmoney Bored Apes2 1
Crypto News

Adidas Originals Steps into the Metaverse with Exclusive NFT Collection: A New Era for Digital Fashion?

The sportswear giant Adidas is making significant strides into the metaverse, fully embracing non-fungible tokens (NFTs) and blockchain technology. After initially hinting at.

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Adidas
Crypto News

Adidas and Coinbase Join Forces: What Does This Crypto Partnership Mean?

Hold up, sneakerheads and crypto enthusiasts! Did you hear the news? Iconic sportswear giant Adidas is stepping into the crypto world, and their.

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