Are you a Telegram channel owner? Get ready for some exciting news! Telegram is now sharing 50% of ad revenue with its channel owners, and the payout is exclusively in Toncoin (TON). This move is a game-changer for content creators and crypto enthusiasts alike, and it has already sent ripples through the market.
Telegram’s Big Announcement: Ad Revenue Sharing in Toncoin
Telegram’s official announcement on X (formerly Twitter) confirmed that starting Friday, channel owners will receive half of the ad revenue generated within their channels. The unique aspect? The payout is in Toncoin (TON), Telegram’s blockchain-based cryptocurrency. This bold move aims to incentivize content creation and engagement within the Telegram ecosystem.
https://twitter.com/ton_blockchain/status/1762824310631047289
TON Price Rallies: A 31% Surge
The market reacted swiftly and positively to the news. Toncoin (TON) experienced a remarkable surge, climbing 31% in just one hour. This price rally reflects the market’s confidence in Telegram’s integration of TON and its potential to drive adoption of the cryptocurrency.
TON spiked from $2.15 to a high of $2.92, its highest level since February 2022, momentarily pushing its market cap above $9.8 billion.

Currently, TON is trading at $2.67, securing its position as the 15th largest cryptocurrency by market capitalization.
A “Virtuous Circle” for Content Creators
Telegram founder Pavel Durov highlighted the potential for a “virtuous circle.” Channel owners can choose to either cash out their TON earnings or reinvest them into promoting their channels, further amplifying their reach and revenue. This creates a sustainable ecosystem where content creation is rewarded and incentivized.
The History of TON: From Telegram Project to Community-Driven Platform
In 2018, Telegram initiated the Telegram Open Network (TON) blockchain project, envisioning its native currency, Gram, as a facilitator for transactions and network operations. However, regulatory challenges from the SEC led Telegram to withdraw from the project in 2020, refunding investors and entrusting TON to its community developers.
Since then, TON has evolved into an open-source blockchain platform, powering various projects, including the viral engagement-based game and meme coin “Notcoin.”
Why is this a big deal? Telegram’s Integration of TON
Telegram’s decision to use TON as the exclusive payout currency for ad revenue sharing is a landmark moment. Here’s why:
- Increased TON Adoption: Integrating TON into Telegram’s ad revenue system introduces the cryptocurrency to a massive user base, potentially driving wider adoption.
- Incentivizing Content Creation: By rewarding channel owners with TON, Telegram encourages the creation of high-quality content, enriching the platform’s ecosystem.
- Empowering Creators: Channel owners gain more control over their earnings and can directly benefit from the growth of the TON ecosystem.
The Potential Volume of TON Distribution
Durov revealed that Telegram channels collectively garner a trillion views monthly. This raises intriguing questions about the potential volume of TON that will be distributed through this new program. While the exact financial figures remain undisclosed, the scale of Telegram’s reach suggests a substantial impact on the TON ecosystem.
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Conclusion: A New Era for Telegram and Toncoin
Telegram’s ad revenue sharing program marks a significant step towards integrating cryptocurrency into mainstream social media. By rewarding content creators with Toncoin, Telegram is fostering a vibrant ecosystem that benefits both channel owners and the TON blockchain. This innovative approach could pave the way for other platforms to explore similar models, further blurring the lines between social media and the crypto world.
Disclaimer: The information provided is not trading advice. Bitcoinworld.co.in holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.
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Disclaimer: The information provided is not trading advice, Bitcoinworld.co.in holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.